The W.O.M Effect: The psychology behind Word Of Mouth Publicity

It is magical!

My sister went to watch a new bollywood movie titled “Nautanki Saala” with her boyfriend. Now rest assured she is no cold hearted critic but her review of the movie was “Pakau(boring) &Kheechu(dragging)”.

THE EFFECT

I didn’t watch the movie because of that comment or rather the WOM(Word Of Mouth) Effect.
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20 days later a bored individual aka ME downloads the movie because he has nothing better to do & guess what!! I love it! This comedy of errors is a valiant effort in uplifting the image of a crappy crop full bollywood. But the point is someone’s remark affected me so deeply that I changed my mind about watching the movie.

The same happens when you like a movie. You tell your friends,family & every acquaintance you come across about how good the movie was & trust me they change their minds & perception of the movie because of those words.

CONCLUSION

I have & will always be fascinated by the intriguing mysteries of the human mind & this one is an addition to it. Can words really affect you so much? I believe the WOM Effect does support the theory. Sorry if this felt like a first draft but guys there was no better way to pen this down.

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Khoon Choos Le!

Main nahi jaana X3 is ghar ko chhod ke!

This is the catchphrase of a new bollywood movie & to some extent it is true for each one of us. We think our lives will be better off in a different city or a different country but is that what you really want? When you are 60 don’t you want to relish your mom’s home cooked meal? Don’t you want to skate inside the house?

Give it a thought over a cup of coffee.

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