The W.O.M Effect: The psychology behind Word Of Mouth Publicity

It is magical!

It is magical!

My sister went to watch a new bollywood movie titled “Nautanki Saala” with her boyfriend. Now rest assured she is no cold hearted critic but her review of the movie was “Pakau(boring) &Kheechu(dragging)”.

THE EFFECT

I didn’t watch the movie because of that comment or rather the WOM(Word Of Mouth) Effect.
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20 days later a bored individual aka ME downloads the movie because he has nothing better to do & guess what!! I love it! This comedy of errors is a valiant effort in uplifting the image of a crappy crop full bollywood. But the point is someone’s remark affected me so deeply that I changed my mind about watching the movie.

The same happens when you like a movie. You tell your friends,family & every acquaintance you come across about how good the movie was & trust me they change their minds & perception of the movie because of those words.

CONCLUSION

I have & will always be fascinated by the intriguing mysteries of the human mind & this one is an addition to it. Can words really affect you so much? I believe the WOM Effect does support the theory. Sorry if this felt like a first draft but guys there was no better way to pen this down.

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